Social Distancing Design for Hospitality

Social Distancing Design for Hospitality

Its time to open the restaurant doors once again – so what can you do differently to entice your customers back?

Change encourages innovation and designers love a challenge. Restrictions bring with it the need for creativity and product designers the world over have been busy developing beautiful products that not only comply with current restrictions and guidelines but will also enhance your branding and interior design.

My 5 Design Tips will help you make the right impact – the key is to work the restrictions to your advantage and create a beautiful environment that your customers will love.

Tip 1
Screens are the ideal solution to maximise your table covers. They eliminate the distance needed between tables and reassure your customers you are taking precautions towards their safety and wellbeing. Beautifully designed screens can add a touch of sophistication – from obscured glass to foliage or painted cubicles, there’s a great solution to fit into your current design scheme.

Tip 2
When utilising outdoor space, don’t miss the opportunity to stamp your brand all over it! Again, there are some fantastic ideas for screening that will maximise your table covers, but the winner here is branded parasols printed with your logo – at the very least, use your brand colours. Ropes and posts should be stylish and give clear direction to your customers. You may be competing with other businesses on the pavement so make sure you stand out, be loud and proud! Printed signage should look professional and instruct your customers where they should queue and where to enter and exit the building. Most of all make your designs inspiring like the one below – how could you walk past such a fun and enticing space?

Tip 3
I don’t normally extend my advice to fashion tips, but don’t miss a trick of branding your employees with your logo. Branded aprons and masks are not only a great advertisement for your business, but they also protect customers and staff, providing another visible layer of hygiene level. You can always order a surplus of branded masks to give out free to your customers. How about a mask instead of complimentary chocolate handed out with the bill? How satisfying to see your customers leaving your establishment wearing one of your logo-ed face masks instead of a pocket full of melting chocolates!

Tip 4
It takes more than bleach and soap to convince your customers that your toilets are clean. Think about what else you can do to improve the state of your loos! Whether you believe it or not, there has always been unconscious judging of a restaurant by the decor in its lavatories. Wobbly loo seats, cracked grouting and grotty sinks all get the thumbs down. Do what you can within your budget to address any toilet issues and spruce up this area, it will pay you back in the long run and leave you with happy customers.

Tip 5
Every investment should envoke a sense of satisfaction that you have done something positive for your business. That way, you won’t regret the initial spend and will be well equipped for the future. Think longevity and how products you buy now will serve you in the future. Keep in mind your business #PersonalStyleDNA. If you manage to increase your brand awareness and improve your decor, then it will be money well spent.

For further advice and design ideas, I’d love to hear from you. Get in touch with Hazel Boyd Interiors via my contact page.

Happy Easter 2020, ‘Stay at Home’

Happy Easter 2020, ‘Stay at Home’

A few weeks ago, before the UK lock-down, I was having a discussion with Sammy (my lovely partner) about the ethics of the world food chain and how I wished we could return to a more community-based way of life, but how impossible it would be because our nation, along with other major countries was so dependent on consumerism and market values.

Fast forward a few weeks, and our world has changed completely, consumption has plummeted along with our economies. There is now a real feeling of community within our country, with people getting to know their neighbours from behind closed doors, offering to collect prescriptions and shopping for the elderly and vulnerable and a genuine rally of support towards our small shops and businesses. Independent retailers and restaurateurs who champion local and ethically sourced products are finding new ways to serve their customers by staying open (if they can under government guidelines) or diversifying by offering home delivery services. Our NHS staff, shop workers, delivery drivers, dustmen, transport workers and many more key workers have become our greatest heroes.

This week Sammy started a new job for a lovely company, Riverford Organic Farmers, that supports ethical farming as well as providing a home delivery service, he continues to be classed as a key worker, so is lucky enough to go out to work. I say lucky, but of course being part of the supply chain as with all key workers who continue to do their jobs, because ‘that’s what they do’ now comes with a high risk that many of us are now shielded from by simply being asked to ‘stay at home’.

There are positives to every situation and a renewed sense of values and community spirit is an optimistic movement evolving from these current uncertain times. Cottage industries are thriving and developing and it’s wonderful to see people, who are passionate about their craft leading the way in our time of reflection.

In the last few decades, we had become the generations who want it all, expecting high achievements from ourselves and others – immersing ourselves in our busy lives whilst we hastily went about our daily routines to attain more for ourselves and our families.

Let’s hope that when we recover from this, we retain our sense of community, the immense, well-deserved respect and admiration for our front-line staff, and most importantly our re-connection with the things that truly matter to us. We can and we will get through this and come out on the other side with renewed values, kinder, selfless and better human beings.